Lycium Barbarum Fruit Extract.
Origin: The original habitat of the Goji plant is to date unknown. The region of origin is proposed to be somewhere in the southeastern parts of Europe or the southwestern region of Asia.
Skin benefits: Goji berries are a good source of vitamin C and vitamin E, it can only be rivaled by citrus fruits and strawberries in addition to riboflavin (vitamin B2), calcium, potassium, iron, zinc, and selenium. While each mineral performs its own actions, together they all help to firm, tighten up, and plump the skin’s appearance.
To help smooth the skin’s appearance, Goji berries contain amino acids, which also help to improve the skin’s tone and color. Amino acids are non-irritating, and provide improved hydration of the skin, reducing the appearance of fine lines and wrinkles.
But they’re also an excellent antioxidant, which is critical to help rejuvenate skin and mitigate the aging process and its impact on the skin. The berry gives the skin a healthy glow through an abundance of naturally occurring carotenoids, which are flavonoids including beta-carotene, lutein, lycopene and others. These are all act within the body as antioxidants, protecting cells from free radicals that help destroy cellular membranes and DNA within the cell. It also contains polysaccharides, which have substantial antioxidant properties and help firm and tighten skin, while providing extra hydration.